I believe in a world where we can each pursue our heart’s calling and be generously compensated for it
Because if not, then what the fuck is the point of living?
I also believe that the way we write about and market our work matters.
Our words make movements, shape paradigms, and change minds. They help us come to know what’s possible.
Your writing can be the balm that soothes your reader’s ache, their silver lining on a dreary day, the epiphany that cuts through their fog of desperation, or their invitation to an electrifying experience that alters their reality forever.
Your writing helps you build trust, makes your work memorable, and creates genuine relationships with your readers instead of lifeless transactional exchanges.
Now more than ever, people are endlessly searching for a way out of the life-sucking dominant culture.
And they want to feel compelled toward your medicine or your magical path without feeling pressured or convinced to take it.
As a copywriter, I buck conventional (sleazy) marketing tactics in favor of writing with radical honesty, transparency, and genuine connection so that you never have to force a sale.
So that your ideal clients can say they were drawn to your work because it struck a powerful chord in them.
Over the last two years, I’ve written copy for herbalists, astrologers, coaches, and radical witches—proving that heart-centered messaging beats formulaic marketing (aka manipulation) every time.
But mostly? I’m here because I know your work matters.
And I want to help you get it out there to the people who need it most.
I’ve always had a love of writing
But the idea of writing professionally felt limited to a life of nerd-dom, dusty bookshelves, and menacing publishers.
Copywriting came on my radar in 2020, when I took a course with Sarah Turner and slowly began offering writing services to people I knew and eventually to business owners I met on the internet.
I started writing for witches, healers, and spiritual entrepreneurs because this was the world I found myself in as an aspiring astrologer and coach.
In 2021, I took a copywriting course with Kelly Diels where I learned to write copy in a way that wasn’t predatory or (even subtly) emotionally manipulative—which is still a surprisingly rare jewel in the marketing world.
In 2022, my best friend and I decided to blend our genius together to help spiritual entrepreneurs scale their impact and wealth with custom virtual assistance.
It’s my belief that great copy will catapult your success from ordinary to extraordinary—but without the “extra” we love to roll our eyes at.
Some of the magicians and visionaries who’ve inspired & influenced me:
Audre Lorde, bell hooks, adrienne maree brown, Margaret J. Wheatley, Gloria Anzaldua, Kate Raworth, Prentis Hemphill, Starhawk, Carmen Spagnola, Toi Smith, Caroline Casey, Dr. Clarissa Pinkola Estes, Chani Nicholas, Carolyn Elliott, Renee Sills, Nora Boxer, Rebecca Solnit, Sarah Faith Gottesdiener, Alice Sparkly Kat
With copywriting in particular:
Kelly Diels, Sarah Turner, Simone Seol, Carolyn Elliott, Ruwan Meepagala, Gio Marcus, Ann Handley, and David Garfinkel